Are you using Social Media efficiently?

by Steve

Are you using Social Media efficiently?

Since their inception, Twitter and Facebook have skyrocketed to popularity. They are the two most popular social media platforms, with millions of users accessing one or both of them multiple times throughout the day. It should be no surprise then that businesses and organisations soon realised that social media provided another platform for them to have interaction with potential customers, and increase their brand awareness.

Now, it is expected for any business to have some kind of social media presence; without one you risk losing out on hundreds of potential customers, and a free and easy way to build your brand and your business. However, with the sheer choice of platforms out there, and the constantly updating interfaces, it can be hard to know where to start if you are a small or local business.

Read the article below to find out how to put together posts, along with a few tips and tricks to increase reach.

Here’s What, How, and When to Post on Social Media (Infographic)
If you’ve ever wondered what to post on the top social media platforms and the optimum time to post, you’re in luck. The infographical cheat sheets and iterations below will guide you all the way. Grab a pen and paper, there’s a lot to take away here.”


This article also goes in to detail about common mistakes people often find themselves making on Twitter.

7 Things Not to Do on Twitter
When Twitter launched, critics questioned the limitation of 140 characters to make a meaningful conversation, especially for businesses. Over the years, Twitter has improved by leaps and bounds, added several business-friendly features and now ranks amongst the league of formidable social media tools for business.”


Pinterest is a more recent social media tool, and has also risen in popularity exponentially. Read this article to discover some important statistics that might help you master it.

4 Statistics About Pinterest Users You Need to Know

A new study reveals new Pinterest statistics on women vs. men pinning, most popular pin categories, brands getting the most repins, and top pinning times. Since launching its Guided Search function, Pinterest is quickly evolving into a discovery platform.”

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