eMail Marketing

eMail Marketing:  Why is it Important to Any Small Local Businesses?

Email marketing provides any business with extra profits because you are contacting your customer and potential customer base rather than waiting for them to contact you.  You therefore create the sales opportunity instead of waiting for the customer to take action.

They say it takes an average of 7 contacts with a person before they trust you and email allows you to do this.

How Email Marketing Works

  1. When a potential customer lands on your website you want to capture their name and email address.
  2. You do this by offering something for free or an opportunity to save money (£5 off next visit or if you were say a plumber a free report on protecting your plumbing against frost)
  3. To obtain the free report or offer they supply their name and email address.
  4. You now have access to a potential customer who has already shown interest in your product or service even if they didn’t buy from you.
  5. By writing on a regular basis providing interesting information related to your product or service you are building your brand.
  6. Eventually some of these potential customers become paying customers and you can still continue to market to them.

Does Email Marketing Work?

Why does Readers Digest, Which Magazine and similar publications continue to send direct mail?

Because it works.

Internet marketing and email marketing is only an electronic version of direct mail which is why it is so successful. Even working with much lower numbers than these national institutions you can still build up a sizeable list of local customers to whom you can continue to market your goods or services.

How Do You Find Out More About Email Marketing?

Simply contact us and we will explain how it is set up, how it works, and the costs involved. Our consultations are free of charge and we can also show you examples of local businesses in Swansea who are already using email marketing strategies profitably here in Swansea.

Call: 07977117907