Link Building

Link Building – Getting Your Votes For Success!

Link building is also known as backlinking and is critical to the successful promotion of websites, videos and every other marketing tool you can use on the web.

Why is backlinking so important?

When it comes to search engine optimisation 10% of the work is done on the website or “on page” as it is known and a full 90% of the work is “off page”, in other words backlinks.

So what is a backlink?

A backlink is a link from another website, directory, article or one of many other places back to your site and is seen by Google as a vote for your website.  So naturally you would think the site with the most links would win the race but you would be wrong.

Not all backlinks are equal!

To succeed you need links from authority sites. Let me explain with a simple story.

I am walking past the local park and I see a man playing football so I say to Google “this guy is one of the best players in the world”. Google ignores me, why, because I’m just a regular person.

Okay so next time my 10 friends all see this man playing football and we all tell Google “this guy is one of the best players in the world”. Google still ignores us, why, because we are all just regular guys.

Next there are 1000 of us all telling Google the same about this man they’ve seen playing football. Now at this stage Google will take a bit more notice as there are now 1000 people voting for this man playing football.

Now Sir Alex Ferguson sees this man and says to Google “this guy is one of the best players in the world”, suddenly Google sits up and takes notice, why, because Sir Alex is an authority when it comes to football.

Your link building has to be the same. It isn’t about getting lots of links, it’s all about getting authority links that makes Google realise your website is important and pushes you up the rankings.

We have a team of specialists who obtain these authority backlinks for your website so if you would like to find out more you can call us for a free consultation and we will explain how it all works and what it can do for you and your business.

Call: 07977117907