SEO – Search Engine Optimisation

Search Engine OptimisationWhat services does a SEO or search engine optimisation company provide and why should you use them for your business?

The role of a SEO company is to push your website, videos and other marketing platforms further up the rankings so that you will receive more visitors. So if you are looking to:

  • Increase the number of qualified targeted visitors
  • Need to rank highly for your target keyword/phases quickly in your market
  • Rank high on Google for your main keywords
  • Increase the number of enquiries your business receives
  • Increase your visitor to buying customer sales ratio
  • Increase your online sales performance
  • Achieve high online visibility so your potential customers can find you
  • Increase your brand exposure online
  • Promote your website where your targeted customers hang out online
  • Have an online marketing strategy that pays for itself
  • High return on investment

SEO – How does it all work?

We need to look at 3 things:

1.       Analysing your competitors to see how much work needs to be carried out

2.       On page SEO

3.       Off page SEO

Analysing Your Competitors

  • Competitor SEO research to understand the strength of your competition
  • Competitor Web2.0 research
  • Keyword research to ensure you target ‘buying’ keywords
  • GEO targeting to drive local visitors to your local business

On Page SEO (Search Engine Optimisation)

  • Your website structure
  • Page titles (H1 tags)
  • Your targeted pages meta description and keyword tag
  • Optimising the content on the page
  • Optimising your images
  • File names and website structure (keyword rich)
  • Google XML sitemap

Off Page SEO (Search Engine Optimisation)

  • Directory submissions
  • Local directory submissions
  • National directory submissions
  • Article creation and article submissions
  • Web2.0 social bookmarking
  • Link building through forums, blogs, article directories
  • RSS syndication

This is a brief summary of some of the work that needs to be done if you are to succeed with your online marketing.

If you would like to find out more about SEO (search engine optimisation) telephone 07977117907 for a free consultation and a free report on your website and its SEO structure together with recommendations on how to improve its performance.

Call: 07977117907