Swansea Marketing Strategy
Swansea Business Strategy: Many local businesses are under pressure from day one of opening. When the business plan was put together a budget was probably set aside for some marketing, then the doors are open for business and we drown in the workload.
The running of a business whether you are a sole trader or have employees presents its own problems on a day to day basis. Dealing with phone calls, outstanding invoices, accounts, local government legislation, replacing equipment, tools and staff, V.A.T., the taxman and the list goes on.
All of these everyday tasks for the local business owner prevent you from building up your business and having steady growth.
You may have had a business marketing strategy when you started out but this is now buried in the day to day running of your business and your business has the potential to plateau or worse still, start to fail.
One great asset that local business owners can use is digital marketing via the internet.
Why is this method of marketing so advantageous?
The rapidly growing trend is for potential clients and customers to look for information on the internet.
- Low Cost – Compared to other forms of advertising this is probably the cheapest form of marketing available and what is more amazing is that more people will see you online than most other forms of marketing.
- Cost Effective – Everything on the internet is track-able and you can measure everything. Exactly how much it cost you to acquire the customer and therefore exactly how much profit you made per customer.
- Total Control of Costs – Every component used is digital marketing is track-able and therefore accountable. You can immediately see where your profits are coming from and using the 80/20 rule where 80% of your business comes from 20% of your clients or customers, you will know exactly which 20% to focus your business on.
- Multi-channels of exposure – you are able to put you and your business in front of potential customers through websites, pay per click, video, articles, Squidoo Lens, emails and so much more. There are just so many opportunities to market your business in front of potential customers.
- Automated Marketing – many of the marketing methods used online are set up once and leave. You could easily put a video together very cheaply and have it submitted to the video channels such as You Tube. Now it is online, a permanent advertisement for your business and many of the other digital marketing methods can be set up the same way.
Your Swansea business strategy should start out with a local listing on Google that is your ‘toe in the water’. By having an optimized local listing that gets seen on page one of Google you will start to obtain new customers from your online presence.
Once you realize that marketing online, even with just a local listing is starting to increase your profits you can then expand your online marketing efforts with a profitable, lead generating website, pay per click advertising, video marketing, article marketing, email marketing and all the other marketing strategies that can be carried out online.
All of the marketing strategies can be implemented one piece at a time, controlling costs, making sure each piece is profitable, and always providing track-able data to ensure you focus on the 20% you need to be focused on.
Get your Swansea marketing strategy right online and it’s one of the most profitable marketing campaigns you will ever run.
