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Before we go any further you need to understand that you optimise each page to rank on Google it’s not the website that ranks, it’s the individual pages.
For example, you wouldn’t need your About Us page to be on page one of Google, however the page about a particular part of your service or one of your goods you would want to rank on page 1 to attract visitors to your page.
So now that we have established that each individual page of your website is eligible for ranking what do we look for on the on-page side of SEO to give you the best opportunity to rank?
Ensuring each page of your website is optimised to rank higher and therefore earn more relevant traffic to your business.
Remember, a visitor to your page had gone onto the Google search engine and typed in the keyword looking for particular goods or a particular service so when they land on your page they need to know they are in the right place so the content is the first key element of your on- page SEO.
There are many elements to your search engine optimisation for your page and these could include the following but this isn’t by any means an extensive list. The first thing and possibly the most important thing for on page SEO after the content is the title tag.
Your title tag is the title that is in the code, the HTML code, and the title should simply convey what the page is about. For example, if the page was about bulldog puppies and how to raise them then the title tag could be ‘Raising Bulldogs’.
This title tag, the HTML code, is what you see when you do a search on Google. For example, if use search for 'Raising Bulldogs' and up comes a set of results on Google, the top line that you see for every description is the title tag. Ideally the title tag should be no longer than 50 to 60 characters.
Title tags are key element of your on-page SEO but it also has a lot of other important roles to play let's have a look at them here:
As previously mentioned, your title tag is the line that at customers see when they do a search, and see a title and description in the search results for the keyword they typed into the search engine.
Your title tag is also displayed at the top of your browser, if you have many tabs open the tab itself will have part of the title tag showing so you know what each tab is about.
This is yet another reason why your title tag is so important and why you should have the main part of your keyword at the front of your title. If you were talking about raising bulldogs from puppies and how you care for them your title might start with Raising Bulldog Puppies to get the main keywords at the front end of the title.
Yet another reason why you should choose your title tag with care is because some external websites and especially social networks will use your take your title tag when people share your page or for instance if you decided to share the page of the website page onto your Facebook business page he would find that will be the title tag that would be copied across.
It should be noted that some of the social networks such as Facebook and Twitter have their own meta tags so you can specify a title that will differ from your website main page title tag this allows a lot more flexibility when doing social posting on those platforms.
The title tag is so important you could write a whole essay is on title tags but let’s just summarise with some key points
1. Watch your title length
2. Don’t overdo SEO keywords
3. Give every page a unique title
4. Put important keywords first
5. if you have a strong local brand put your brand in the title
6. Write for your customers
Another key point of your on-page SEO is the structure of the URL for the web page. Let’s carry on with the same example we’ve been using when we’ve been talking about writing a page raising young bulldogs from puppies to adult hood and how you maintain and how you look after them, so the URL of the page could be domain.com/raisin- bulldog-puppies/
This again is a good indicator to the search engine such as Google as to exactly what this page is about as also a good indicator to your potential customers as to what the page is about.
Images play a very important role in SEO as well for a few reasons. One reason is because you can name the image a keyword, and you can use ‘alt’ text as a variation of that keyword, and of course the images help keep people on your webpage because it’s more pleasing to the eye and the image is also part of the storytelling message and all of that is part of SEO measureables.
Just remember the reason the person came to your webpage which for the content well that content is your goods or services they did a search on google like your title tag in the description and decided to click on the link and see what was on your webpage so content is always of a priority.
Although we’ve only touched the surface of on page SCO here a few best practices that anybody can do and carry out on their website to get better results through higher rankings:
· Title tag
· Content of page
· Image alt text
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SEO is about getting your website ranked higher in the search engines so you get more traffic.
From 2010 to 2019 nearly 7X growth
In 2019 this local client had 61004 visitors ... that's 167 visitors per day to a local business website here in Swansea.
We all want the same thing ... new customers or clients calling us and wanting to pay us for our goods or services.
To achieve that they need to find you. That means ranking high on Google and Google Maps, and having everything in place on your website to ensure you can keep your brand in front of the 97% people who did not make a decision today.
Ranking your website and other online assets through seo strategies is just one part of the overall marketing strategies we provide as part of our ongoing service
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